The Ultimate On-Page SEO Checklist For 2025 + Cheat Sheet

So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords. It helps both Google and users to understand what the linked website is about. Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR. It is best practice to use the focus keyword in the title tag of your page.

on-page seo

What Information Is Needed to Start My On-Page SEO Order?

  • URLs are used by Google to understand your site structure and individual pages.
  • Regularly assessing the outcomes of your on-page SEO is key to constantly enhancing your website’s optimization.
  • Yoast makes it super easy to optimize your WordPress site for search engines.
  • Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data.
  • Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category.

High-quality content is original and engaging content that covers the topic well and satisfies searchers. And optimizing your images can boost their appearance in Google Image Search, leading to additional traffic. By focusing on key on-page elements you can improve your site’s visibility and search performance. Each page on your website should have a unique, descriptive title tag. What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results.

on-page seo

Creating quality content regularly also attracts organic traffic and encourages sharing. Stable growth of your backlink profile is one of the main cornerstones of your site’s success. You should always look for new possibilities to promote your website as it’s a great way not only to increase its rankings but also to reach more potential clients.

on-page seo

It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel). On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

How to Create a Successful SEO Strategy: Step-by-Step Breakdown

This encourages people to spend longer on – and click deeper into – your website, which demonstrates to Google that your content is valuable. But with orphan pages on your website, no matter how valuable their content might be, they will not receive any link equity or authority from other pages. Lower search rankings, reduced visibility, and less organic traffic. And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page.

on-page seo

However, they focus on different aspects and use unique techniques. No doubt, an effective SEO strategy SEO Anomaly should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services. Ideally, they should have high business value and be attractive to your target audience. Finally, many content creators underestimate the power of Google Search Console.

Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities. Additionally, while the pricing structure is flexible, small businesses might find it excessive. It further elevates your SEO games by presenting the backlink profile of your site. You can easily access the complete list of backlinks, referring domains, and critical metrics by entering the platform’s domain name.

on-page seo

Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is. Just run your content through a tool like Grammarly before publishing to catch all those simple mistakes.

In addition to improving existing pages, we offer fully optimized content creation using a similar process. Our team can create new pages highlighting new products or service locations, helping boost your search visibility. For new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate for informational content, and refine the topic accordingly.

Don’t want to come up with blog titles or keyword targets on your own? Add our content strategy services onto any order and we will strategize for you. With our findings we create relevant and engaging content, for the right keywords, that your audience is searching for and bound to love.